Blue Ocean Strategy – Summary
Blue Ocean Strategy was developed by Renée Mauborgne and W. Chan Kim in 2005 after studying and analyzing 150 businesses in different industrial sectors in the last 100-years. Blue Ocean
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Blue Ocean Strategy was developed by Renée Mauborgne and W. Chan Kim in 2005 after studying and analyzing 150 businesses in different industrial sectors in the last 100-years. Blue Ocean
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