Marketing
Blue Ocean Strategy – Summary
Blue Ocean Strategy was developed by Renée Mauborgne and W. Chan Kim in 2005 after studying and analyzing 150 businesses in different industrial sectors in the last 100-years. Blue Ocean
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Latest Blog Posts
Advertising
Contagious: Why Things Catch On by Jonah Berger – Summary
Ever wondered why some ideas and products get talked about more than others? How do some things go viral? What is the science and psychology behind word of mouth? Jonah
Advertising
Positioning: The Battle for Your Mind by Al Ries and Jack Trout – Summary
We are bombarded with millions of advertisements fighting for our attention. Creativity used to be the key to success in advertising. Now the name of the game is Positioning. This